Press Release from eatingsafe.com: Riding Roughage-Shod over Digestive Problems/Stool yourself for the Truth
For Immediate Release
Welcome to the information age where competing voices are loud and righteous and it’s hard to single out the sole voice of truth. Healthy living and nutrition are by no means exempt from the pundits, the advertisers and general misinformation.
But now there is a new tool at the forefront of food information research called eatingsafe.com that empowers the people like never before to find out what’s really on the shelves and help deliver the best for them and their families.
Dietary fibre is one of those almost mythical, iconic food items that inspires the layman to prescribe it as a cure for digestive problems like constipation, to fight colon and bowel cancer, diabetes and more.
Only a hundred years ago it was believed fibre was detrimental to human health. Now the message is mixed, but more often than not: eat more.
Here is where we must proceed with caution as Food Standards Australia & New Zealand (FSANZ) recommends that the adequate adult intake of dietary fibre lies between 25-30mg per day, and others, including the Victorian Government Health Department, warn that we refrain from consuming more than 40mg per day as this can interfere with the body’s uptake of other important nutrients.
eatingsafe.com is the perfect tool to safely manage such dietary requirements as it provides an unprecedented level of access to the detail of what’s in our food, allowing the consumer to search and compare nutritional and ingredient information for all the products on the supermarket shelves.
eatingsafe.com returns some surprising results regarding levels of dietary fibre in particular products as found on the supermarket shelves.
Surprisingly, beating out high-profile competitors, the budget brand BI-LO’s Unprocessed Wheat Bran (52g dietary fibre/100g) is the highest fibre breakfast cereal on the market and would provide a fibrous start to the day as a cereal in itself, as a supplement to other cereals or mixed with yoghurt.
Much is made of the digestive prowess of prunes, but eatingsafe.com reveals that another budget chain, ALDI’s ‘Great Lakes Pink Guavas’ are higher in dietary fibre (4.9g/100g) than prunes (e.g. SPC Pagen Prunes with 4g/100g dietary fibre) and other canned fruit found on supermarket shelves. SPC Brekky Fruit Apricot Halves (1.92g/100g) also feature highly in dietary fibre ranking on the site.
Another flummoxing fruity fibre fact according to eatingsafe.com: Woolworths supplied Passionfruit Hawaiian (13.9g/100g) and Coconuts (9g/100g) are high fibre big-hitters, with many different sorts of berries also featuring prominently on the fibre ranking.
It is important to ensure children are consuming enough fibre and healthy habits are laid down early. Brussel sprouts (3.7g/100g) have long been vaunted as the high fibre vegetable but are notoriously unappealing to kids. eatingsafe.com lists peas (4.5g/100g), baby corn (4.49g/100g) and sweet corn (4.48g/100g) as being higher fibre alternatives that may be a more pleasing option.
Less surprising but often overlooked, are the whole grain and whole meal pasta products. eatingsafe.com lists pasta and rices such as San Remo Wholemeal Spaghetti No 130 (13g/100g) and Sun Rice Brown Calrose Medium Grain (3.3g/100g) as being the highest fibre products on the shelves in their respective classes.
Constantly barraged by pundits, advertisers and well-meaning laypeople about whether one is eating too little or too much fibre, there’s no wonder the consumer is confused.
In fact, like all things, fibre needs to be enjoyed in moderation and eatingsafe.com delivers a new and unprecedented source of information to the consumer, so they can manage the juggling act of healthy eating and finally lay their hands upon the truth in labels.
View PDFFor more information please contact Dagan Xavier on 1300 654 622 or dxavier@eatingsafe.com
Back to Media Releases